Here are some of the many reasons why...

You Need Exif Utility


For Digital Asset Managers

If you manage digital media assets you know how hard cataloging them can be. Once you write meta data with Exif Utility your assets will be easier to find than ever on your local hard drive or network attached storage.

For Online Marketers

Catalog the images you use online before you upload them. Exif Utility writes meta data so that when you upload images to your websites and image sharing platforms they are easily retrieved by search engines.

For Photographers

If you take photos for clients or stock websites you know how hard it can be to catalog them for search. Once meta data is written most stock photo sites will translate your keywords to their tags, saving you hours of work.

Works With JPG Files

Exif (meta) data and JPEG files go together like peas and carrots. JPG files are among the most compatible on the web today.

Works With PDF Files

PDF documents OR graphics can be catalogued with Exif Utility. Once your file is optimized it will be found more easily locally and online.

Works With TIFF Files

If you need to work with uncompressed raster images like TIFF files we've got you covered. Exif Utility will catalog your files with ease.

Scrub Existing Meta Data

Clear the meta data from your existing images one at a time or in large batches. Protect your privacy by removing unwanted GPS, camera serial numbers and more from your files before publishing them to the web.

Batch Process Images

Whether you're clearing meta data or applying new data to your images, Exif Utility has a batch processing option to speed up your workflow. Quickly process thousands of images using our Apply All or Clear All buttons.

Rank Higher In Search

Most search engines read image exif meta data and catalog images accordingly. By properly optimizing your exif data, your images will rank higher in search engines and deliver more traffic to your websites.

Built In Spell Check

Exif Utility has a built in spell check feature to underline questionable spelling or allow find and replace through the database.

Import/Export Data

Data portability is important. That's why we've built in import/export of .XLSX, .CSV, .XML, .TAB and more formats.

Rename Your Images

Most images have obscure filenames. Exif Utility gives you the option to rename images to match their titles for better search retrieval.
We can talk about our product all day but what really matters is...

What do people think of Exif Utility?

If you’re not properly optimizing your images for the search engines, you’re missing out on tons of free traffic. Using Brad’s software, it took my assistant less than a minute to optimize several images. My competitors are still only using alt tags for their images, I’m now stealing away traffic from them everyday thanks to Exif Utility.


This tool gives one of those “secret backdoors” nobody uses. Generally, it’s a huge pain in the ass to add these details to an image or PDF. The software makes it super easy.


I just tried Brad Gosse’s Exif Utility and it’s very cool. The neat thing about it is the way that it interfaces directly with a very cool keyword-getter, and then automatically generates the exif (binary/text data deep inside the image). This exif data then gets read by Google and drives traffic to your images. Nice job, Brad!


Small changes can make a huge difference in your business.  This is perfectly illustrated by this simple but incredibly powerful tool that encodes your images based on the keywords and context of your site.  Optimizing this image data puts your site at the top of the image search engines gaining you a significant edge over an already competitive field.

More information...

File Properties On Steroids

Exif utility makes it easy to catalog your image assets using exif (meta) data like Title, Description, Keywords and Author. It also has a built in thesaurus and auto-complete tool making it easy to find dozens of keywords for your images in seconds. Here is an example of a JPG we applied exif data to.


Before Exif Utility File Properties


After Exif Utility File Properties

Pre-Populate Content Fields

Once you write meta data to your image with Exif Utility that data will pre-populate fields when uploading to WordPress, Flickr, iStock, and countless other online image libraries. Here is an example of an Exif Utility image in the WordPress media library. You can see the title and description fields are pre-filled with your meta data set with Exif Utility.


Built In Thesaurus and Keyword Research Tool

Good keyword lists are essential to good SEO and image cataloging, but they can be difficult to come up with. Use our built in thesaurus and auto complete research tools to find more keywords for your image than you could ever find on your own.

Exif Utility Screenshot

Search Engines Love Optimized Images

Here is an example site using Exif Utility to catalog images. Most of this traffic is from Google Image Search.

Get Exif Utility Today

Exif Utility pays for itself FAST. Whether it’s through increasing your search rankings or saving you valuable time, you need Exif Utility. We simply can’t guarantee this price forever so act now!

Instant download for Mac or PC
Exif Utility

30 Day Money Back Guarantee

Frequently Asked Questions

How will I receive my product?

Instantly via digital download. Once you have made your purchase you will receive an email with details on how to download your product and your receipt/license key. You will also be given instant access to the download page along with your receipt/license key.

What if I need help?

Our support desk is ready to help you get the most out of Exif Utility. Once your purchase is made you may contact us for help installing or using the app on Mac OS X or Windows.

Is the purchase price refundable?

Yes you have 30 days to try Exif Utility and decide for yourself whether or not it’s the best searchable meta data injector for you.

What is exif data exactly?

EXIF is short for Exchangeable Image File. Almost all new digital cameras and smart phones use the EXIF annotation to store information on the image such as shutter speed, exposure compensation, F stop, what metering was used, if a flash was used, ISO number, date and time the image was taken, whitebalance, auxiliary lenses that were used and resolution. Title, Description and Keyword fields have been part of the EXIF standard from the start.